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Advertising is important for most businesses, but it can be an expensive gamble. Press release distribution is a more economical and credible way for entrepreneurs and businesses to get their message out to the public, says Mass Media Distribution.
Politicians like to win points by declaring that entrepreneurs and small businesses are the backbone of the economy. Political rhetoric aside, that’s actually true, but it seems that most of the cards are stacked in favor of large corporations, and smaller players are often at a disadvantage. After all, they’re not the ones with the huge advertising and marketing budgets to sway the public, or the highly paid lobbyists to influence legislation. However, small businesses do have a potentially powerful tool on their side, and it’s one that’s both credible and affordable: press release distribution. A well-written and properly distributed press release can give even the smallest or newest player a fighting chance in a competitive marketplace, says Mass Media Distribution (www.massmediadistribution.com), one of the world’s most successful press release distribution and writing services.
A press release is one of the most cost-effective and credible ways for individuals, businesses, and organizations to get their message out to the public. Advertising, a well-designed Web site, an informative and entertaining blog, and participation in social media such as Twitter and Facebook all have their place in virtually any company’s promotional strategy. But a good press release, says Mass Media Distribution, will get the attention of journalists, who will add an extra layer of credibility by spreading the word to the people the company wants to reach. In fact, many experts contend that press release distribution is critical not only to the successful launching of a new business but also to the continued success of an established one.
In these days of 24-hour programming and segmented marketing, editors and producers are constantly looking for content. They have more airtime to fill, more column inches, more Web pages. Much of their content comes from press releases. That said, there’s a right way and a wrong way to write and distribute a press release, and a poorly written or untargeted press release will likely be ignored or discarded. That’s why professional press release writing and press release distribution are so valuable.
A press release can be a straightforward announcement of a new product or service, or other company news such as personnel changes or company relocations. In these cases, a basic fact-filled release is sufficient, but it is essential to present the facts in a way that is not only accessible and understandable but is also compelling. The recipient should be able to easily understand why the topic of the press release is newsworthy. A press release is not the place for hype or ad copy, however.
Press releases are not just for new product announcements or routine company news. Entrepreneurs and small companies should look for every opportunity to publicize their activities via press release distribution. Community involvement, such as participation in or sponsorship of a charity event or other worthy cause, is always of interest to journalists looking for a good story angle. It’s still necessary to stick to the facts and avoid too much blatant self-promotion, however. If the press release is good enough it could very well motivate editors or producers to either use it just as it is or build a larger story or segment around it. Mass Media Distribution notes that this is the best kind of free publicity a company could ask for, and it’s an excellent way to reach potential customers.
Even organizations that aren’t specifically selling products or services should use press release distribution. Research institutions, non-profits, and advocacy organizations need to reach out to the public on a regular basis. Many of these organizations are dependent upon public donations, and favorable press coverage encourages giving.
The main point to remember about a press release is that whether it is a simple product announcement or material for a potential feature piece, it must not only inform but also engage its readers. Therefore good writing is essential. Entrepreneurs and company owners who aren’t sure about their own press release writing capabilities need not worry, as Mass Media Distribution uses professional writers who are skilled at crafting successful releases.
While good writing is crucial, press release distribution is the other essential element for the success of a release. Even the best-written release is wasted if it isn’t distributed to journalists who will actually read it. Mass Media Distribution uses an exclusive “4-Way Distribution Process” that consists of reaching individual journalists by email; contacting newsrooms by wire services; posting online (including Google News); and RSS syndication to popular news sites. The company sends proof of distribution to each client, as well as links to help the client track hits to the press release online.
Targeted press release distribution is necessary as well, and Mass Media Distribution maintains a media list of more than 500 categories, and over 800,000 media contacts (and growing), so the company can target individual journalists who are looking for press release distribution press releases. In addition, each press release is sent individually rather than grouped with other releases, ensuring that every press release receives the most beneficial exposure possible.
One final tip to keep in mind is that a single press release, though very effective in the short term, will not keep a company or organization in the public eye in the long term. People these days are faced with many distractions and an overload of information, and regular exposure is the secret to success for any company that wants to reach these busy people. For this reason many of Mass Media Distribution’s clients opt for a full press release distribution campaign.
As markets become more segmented and marketing becomes more complex and sophisticated, one factor remains constant: the power of good press coverage. For entrepreneurs and for companies both small and large, a professional press release distribution campaign is a reliable way to get that coverage – enabling them to reach the people who will in turn benefit from their products, services, and information. |